Crazy Egg vs Hotjar by Contentsquare
Crazy Egg keeps website behavior analysis close to CRO tools such as heatmaps, recordings, funnels, surveys, and built-in A/B testing, while Hotjar's capabilities now sit inside the broader Contentsquare experience analytics platform — the fit depends on whether you want a focused optimization toolkit or a wider view of digital journeys and friction.
Crazy Egg homepage, July 28, 2026
Crazy Egg is a website optimization platform centered on understanding what visitors do and turning those observations into changes, combining heatmaps and session recordings with web analytics, funnels, surveys, error tracking, and experimentation tools.
Hotjar by Contentsquare homepage, July 28, 2026
Hotjar's familiar heatmaps, recordings, and feedback workflows are now part of Contentsquare, where behavioral analysis expands into funnels, journeys, experience monitoring, impact analysis, and a broader digital experience analytics platform.
At a glance
| Crazy Egg | Hotjar by Contentsquare | |
|---|---|---|
| Starting price | $0 free plan; Analytics from $29/mo billed annually | $0 for Experience Analytics Free; Growth from $49 with annual billing available |
| Free plan | Yes — includes Web Analytics, Instant Heatmaps, Conversion Analytics, and website Surveys | Yes — Experience Analytics Free includes Replays, Heatmaps, Funnels, error and performance monitoring, and basic surveys |
| Best for | Marketers and CRO teams wanting behavioral evidence and website experimentation in a relatively focused toolkit | Product, UX, marketing, and digital experience teams wanting behavior analysis connected to broader journeys, friction, and business impact |
| Full review | Not yet published on Alivoi | Not yet published on Alivoi |
Where they actually differ
Optimization Workflow
Both products expose visitor behavior, but they connect those observations to the next optimization step differently.
Crazy Egg
Crazy Egg keeps analysis and action close together. Heatmaps, recordings, funnels, web analytics, surveys, and conversion tracking can surface a problem, while Growth plans add native A/B testing, device targeting, and CTAs so a team can test changes without moving the entire optimization workflow to another platform.
Hotjar by Contentsquare
Contentsquare approaches optimization through a broader experience-analysis layer. Replays, heatmaps, funnels, journeys, errors, and feedback help teams understand where friction occurs and how it affects the wider journey, while experimentation can remain connected to dedicated testing tools and integrations rather than being the center of the product.
Heatmaps & Session Analysis
Heatmaps and recordings overlap heavily between the two products, but their surrounding analysis models create different workflows.
Crazy Egg
Crazy Egg's behavior-analysis workflow is page-oriented and CRO-friendly: Heatmaps show where visitors click and engage, Recordings expose individual sessions, and filters help isolate useful segments. Heatmaps do not sample by default, although users can configure sampling when they want to reduce tracked pageview usage.
Hotjar by Contentsquare
Contentsquare combines Heatmaps and Session Replay with Funnels, Journeys, frustration signals, error monitoring, and Smart Capture. That gives teams more ways to move from an individual page or replay into the visitor's broader path and investigate behavioral patterns across the experience.
Experimentation & Feedback
The products both help explain why visitors struggle, but the balance between direct experimentation and experience feedback is different.
Crazy Egg
Surveys are included across Crazy Egg's plans, while paid Growth access adds A/B Testing and CTAs alongside behavioral analytics. This structure suits teams that want to identify a conversion issue and then launch a website experiment or targeted CTA from the same core product.
Hotjar by Contentsquare
Contentsquare combines behavioral evidence with Voice of Customer capabilities and basic surveys in Experience Analytics, while its platform also integrates with experimentation products. The emphasis is on combining what visitors do with friction, journey, and feedback signals before deciding what should change.
Analytics Depth & Scale
Crazy Egg stays comparatively focused on website optimization, while the Contentsquare platform extends into a larger digital experience analytics stack.
Crazy Egg
Crazy Egg packages Web Analytics, Conversion Analytics, Heatmaps, Recordings, Funnels, Surveys, and Error Tracking around website optimization. Unlimited website domains are included, while paid capacity scales primarily through tracked pageviews, recordings, and access to advanced optimization features.
Hotjar by Contentsquare
Contentsquare stretches beyond the original Hotjar workflow into Experience Analytics, Product Analytics, Experience Monitoring, Voice of Customer, journey analysis, impact quantification, and AI-assisted analysis. Higher tiers are structured for larger session volumes and more complex cross-team digital experience work.
Pricing
Crazy Egg
Paid pricing is billed annually. Analytics starts with Heatmaps, Session Recordings, Web Analytics, Surveys, Error Tracking, Conversion Funnels, and AI Analysis. Growth adds A/B Testing, device targeting, and CTAs. Capacity scales with tracked pageviews and recordings, while Crazy Egg states that it does not charge overages.
Hotjar by Contentsquare
Experience Analytics Free includes Replays, Heatmaps, Funnels, error and performance monitoring, basic surveys, and one project. Growth starts from $49, expands data access and projects, and adds capabilities such as zone-based heatmaps, journey analysis, and impact quantification. Contentsquare also offers annual billing discounts.
Which one fits you
Choose Crazy Egg if…
- You want heatmaps, recordings, funnels, surveys, and website analytics in a focused CRO-oriented toolkit
- You want native A/B testing and CTAs alongside behavioral analysis rather than relying entirely on a separate experimentation platform
- You manage multiple websites and value unlimited website domains within the same subscription structure
- Your optimization workflow is centered mainly on finding page-level conversion problems, testing changes, and measuring the result
Choose Hotjar by Contentsquare if…
- You want the familiar heatmap and session-replay use case connected to a broader digital experience analytics platform
- You need to examine journeys, funnels, errors, frustration, and behavioral patterns beyond an individual landing page
- Your product, UX, marketing, and analytics teams need to work from a wider set of experience signals
- You expect your analytics requirements to extend toward larger session volumes, impact analysis, or more advanced Contentsquare capabilities
What people say
Crazy Egg
G2: 4.2/5 (128 reviews)
G2 reviewers frequently point to ease of use and heatmaps as useful parts of Crazy Egg's workflow. The same review set also surfaces limitations and feature breadth as considerations, which matters for teams deciding whether a focused website optimization product covers enough of their analytics requirements.
Hotjar by Contentsquare
G2: 4.3/5 (342 reviews)
Hotjar reviewers commonly highlight ease of use and the usefulness of its behavioral features for identifying UX issues. Review feedback also raises cost and product limitations as considerations, particularly as teams move from straightforward heatmaps and recordings toward broader analytics needs.
Ratings and review counts accessed July 28, 2026 via G2.
FAQ
What is the main difference between Crazy Egg and Hotjar by Contentsquare?
Crazy Egg concentrates behavioral analytics and website optimization tools such as heatmaps, recordings, funnels, surveys, conversion tracking, and A/B testing in a focused CRO workflow. Hotjar's capabilities now sit inside Contentsquare, where heatmaps and recordings connect to a broader experience analytics platform with journeys, friction analysis, monitoring, feedback, and impact analysis.
Do Crazy Egg and Hotjar by Contentsquare both offer heatmaps and session recordings?
Yes. Heatmaps and session replay or recordings are core areas of overlap. Crazy Egg surrounds them with website optimization and experimentation tools, while Contentsquare connects them to a broader set of journey, funnel, error, feedback, and digital experience analytics capabilities.
Can I use Crazy Egg or Contentsquare for free?
Yes. Crazy Egg has a Free plan with Web Analytics, Instant Heatmaps, Conversion Analytics, and Surveys. Contentsquare Experience Analytics also has a $0 Free plan that includes Replays, Heatmaps, Funnels, error and performance monitoring, basic surveys, and one project.
Which product includes built-in A/B testing?
Crazy Egg includes native A/B Testing in its Growth tier alongside behavioral analytics and CTAs. Contentsquare focuses its Experience Analytics product on understanding and prioritizing digital experience issues and can support experimentation workflows through its broader platform and integrations.
What happened to Hotjar after joining Contentsquare?
Hotjar is now part of Contentsquare. Its familiar behavioral and feedback capabilities, including Heatmaps, Session Replay, and Surveys, are positioned within Contentsquare's broader platform, which extends the workflow into areas such as journeys, experience monitoring, impact analysis, and additional analytics products.
Sources
- Crazy Egg — official homepage, crazyegg.com, accessed July 28, 2026
- Crazy Egg — official pricing page, crazyegg.com/pricing, accessed July 28, 2026
- Crazy Egg — official FAQ, crazyegg.com/faq, accessed July 28, 2026
- Crazy Egg — Crazy Egg vs Hotjar comparison, crazyegg.com, accessed July 28, 2026
- Contentsquare — Hotjar and Contentsquare page, contentsquare.com/hotjar, accessed July 28, 2026
- Contentsquare — official pricing page, contentsquare.com/pricing, accessed July 28, 2026
- G2 — Crazy Egg vs Hotjar by Contentsquare comparison, g2.com, accessed July 28, 2026
- Capterra — Hotjar vs Crazy Egg comparison, capterra.com, accessed July 28, 2026
- FullSession — Hotjar vs Crazy Egg comparison, fullsession.io, accessed July 28, 2026