Salesmsg vs JustCall
Salesmsg centers on two-way SMS running inside your CRM, while JustCall centers on multi-line calling with built-in AI coaching — which one fits depends on whether texting or calling drives your pipeline.
Salesmsg homepage, Jul 2026
Salesmsg is a CRM-native texting and calling platform built for sales, marketing, and support teams that want two-way SMS running directly inside HubSpot or Salesforce.
JustCall homepage, Jul 2026
JustCall is an AI-powered calling platform for sales and support teams, combining multi-line dialers, phone numbers in 70+ countries, and real-time call coaching in one workspace.
At a glance
| Salesmsg | JustCall | |
|---|---|---|
| Starting price | $25/mo flat (Basic plan, 1 seat + 1 number included) | $29/user/mo billed annually (Team plan, 2-license minimum) |
| Free plan | No — 14-day free trial | No — 14-day free trial, no card required |
| Best for | Small teams running two-way SMS conversations inside HubSpot or Salesforce | Call-heavy sales/support teams needing multi-country numbers and live call coaching |
| Full review | Not yet published on Alivoi | Not yet published on Alivoi |
Where they actually differ
SMS vs. Calling Focus
The clearest split between the two. Salesmsg's whole workflow is built around a shared, two-way SMS inbox, with calling as a supporting channel layered on top.
Salesmsg
Two-way SMS/MMS and calling run from the same number and inbox, with conversations logged automatically to the CRM as they happen.
JustCall
Built around power, dynamic, and predictive dialers with 10-line parallel dialing; SMS is included but capped at 500–1,000 segments per user depending on plan.
AI Coaching Depth
Both platforms ship AI features, but they're aimed at different moments in the conversation.
Salesmsg
AI agents handle lead qualification, call handling, and meeting booking as part of broader workflow automation triggered by CRM events.
JustCall
Conversation intelligence is call-specific: real-time agent assist, AI call scoring, sentiment analysis, and transcription, with voice-agent add-ons available separately.
Pricing & Scaling
The two pricing models scale very differently as a team grows.
Salesmsg
Flat, credit-based pricing: $25/mo (Basic) or $277/mo (Pro), with the first seat and number free and extra seats at $10/mo. Credits reset each billing cycle rather than rolling over.
JustCall
Strict per-user pricing from $29 to $89/user/month (annual billing), with a 2-license minimum on every plan, so cost scales directly with headcount.
International Reach
Matters most for teams texting or calling outside the US and Canada.
Salesmsg
Numbers are focused on local US and Canadian coverage, with international messaging available at higher per-message rates.
JustCall
Local, international, and toll-free numbers across 70+ countries, built for teams calling and texting multiple markets from one platform.
Pricing
Salesmsg
Every plan includes 1 free seat and 1 free number; extra seats are $10/mo and extra numbers $5/mo. Usage runs on credits (1 credit per 160-character SMS, 2 credits per MMS, 1 credit per call minute) that reset each billing cycle. 14-day free trial; 30-day money-back guarantee minus credits used.
JustCall
All plans billed annually with a 2-license minimum (Business requires 10). Higher tiers add the power dialer, Salesforce CTI, and AI coaching features. A separate AI Voice Agent add-on is billed from $0.99/minute pay-as-you-go. 14-day free trial, no card required.
Which one fits you
Choose Salesmsg if…
- Your sales or support process already runs on two-way SMS as the main channel
- You want texting and calls logged automatically inside HubSpot or Salesforce without extra setup
- Your team is 1–2 people and you'd rather start on a flat monthly plan than per-seat pricing
- You need SOC 2, TCPA, or HIPAA compliance built in
Choose JustCall if…
- Your team makes a high volume of calls and wants power or predictive dialing
- You need local, international, or toll-free numbers across 70+ countries
- You want built-in call coaching: real-time agent assist, call scoring, and sentiment analysis
- You're fine with per-user pricing that scales with headcount, starting at a 2-license minimum
What people say
Salesmsg
G2: 4.7/5 (428 reviews)
Reviewers most often mention ease of use and quality of support, with two-way texting and automatic replies cited as strengths. Missing-feature complaints are relatively rare in the review set.
JustCall
G2: 4.3/5 (2,393 reviews)
Reviewers highlight the breadth of calling and AI features and describe the interface as clean and intuitive, alongside a meaningful number of reports about call connection issues and audio quality.
Ratings and review counts accessed Jul 18, 2026 via G2.
FAQ
Is Salesmsg or JustCall better for SMS marketing?
Neither is built purely for mass SMS marketing — both are conversational, CRM-connected tools. Salesmsg's workflow centers on two-way texting from the start, while JustCall treats SMS as one channel among several, with segment caps of 500–1,000 per user depending on plan. Teams whose outreach is mostly texting should weigh JustCall's segment limits against Salesmsg's credit system before choosing.
Does JustCall integrate with HubSpot and Salesforce the same way Salesmsg does?
Both integrate with HubSpot and Salesforce. Salesmsg positions these as native, CRM-event-triggered integrations across its plans. JustCall also connects natively, but its deeper Salesforce CTI (click-to-call) integration is part of the Pro tier ($49/user/month) rather than the entry Team plan.
Which is cheaper for a small, 2-person team?
Salesmsg's Basic plan is $25/month flat, with the first seat and number included and extra seats at $10/month. JustCall's Team plan has a 2-license minimum at $29/user/month billed annually, so a 2-person team starts around $58/month. The gap can narrow or reverse depending on call and message volume, since Salesmsg's pricing runs on credits rather than staying flat past the first tier.
Can I get international phone numbers with either tool?
JustCall provides local, international, and toll-free numbers across 70+ countries. Salesmsg's numbers focus on local US and Canadian coverage, so teams needing a broader international footprint should check JustCall's country list against their specific markets.
Do Salesmsg or JustCall offer a free plan?
No — both offer a 14-day free trial rather than a permanently free tier. JustCall's trial doesn't require a credit card; Salesmsg's plans come with a 30-day money-back guarantee minus credits used.
Sources
- Salesmsg — official homepage, salesmessage.com, accessed Jul 18, 2026
- Salesmsg — official pricing page, salesmessage.com/pricing, accessed Jul 18, 2026
- JustCall — official homepage, justcall.io, accessed Jul 18, 2026
- JustCall — official pricing page, justcall.io/pricing, accessed Jul 18, 2026
- G2 — JustCall vs Salesmsg comparison, g2.com, accessed Jul 18, 2026
- Salesmsg — "10 Best JustCall Alternatives for Sales Teams," salesmessage.com/blog, accessed Jul 18, 2026
- JustCall — Salesmsg competitors hub page, justcall.io/hub, accessed Jul 18, 2026